marketing & culture with cailey
Say it ain’t so – Q2 is here. I just wanted to share a few industry articles for small business owners working on summer marketing plans and looking for some real world inspiration. Read on for 5 links to stories that remind you to stay true, think big, and connect better: Owning a small business is…
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YOU’RE READING: My thoughts on whatever consumerism is, plus 5 things consumers can do + 3 things brands can do to level out. Is it me or has the idea of maxed out consumerism been gaining ground this year? Initially, I minimize it, thinking it’s my personal experience as someone with vested interests (or degrees,…
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I’m Cailey, a brand and media strategist by trade and a conscious consumer otherwise (yay, dichotomy!). I help brands translate stories into tangible moments in the consumer journey and have worked on every type of media from trifold billboards and cable spots to advanced CTV and retailer media. Somehow I made being a Zillennial sub-generation…
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Working in advertising comes with a lot of baggage…. like, the way you always seem to know exactly when those fun, niche, client-specific ‘holidays’ like National Truck Driver Appreciation Week are. For the rest of your life. The body never forgets, huh? Is it the universe or is it cookies/LinkedIn/a lifetime of digital trails…? NTDAW…
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New report says that brands should use humor to engage with consumers instead of shying away, but will they?
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Re-posting a 2018 article I wrote on LinkedIn about the importance of leaders leading by example.
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cailey aubrey 