marketing & culture with cailey
TLDR: Brands that embrace fandom can build strong relationships, enhancing loyalty and consumer engagement through authentic community connections. Think sports teams, McDonald’s “Famous Meals,” and Taylor Swift. As media and culture evolve, so does “fandom” Let’s keep it real, fandom is really just a fancy word for engaged communities or a shared enthusiasm . The…
Read More
If you thought this was my first blog, where have you been the last 20 years? I may not own a house but I was in my prime yapping years during Xanga, so this is, like, my seventh rodeo and much less fueled by….being a pre-teen. I guess you could consider this website my final…
Read More
How do players feel as they prep for a summer of sports? Just the rest of us (!!); Under Pressure. Sure, “it’s only the weight of the nation” but adidas reminds us – You Got This. Adidas continues their ‘insight-inspired‘ brand campaign with this futbol/soccer themed film as the world gets ready for the 2024…
Read More
New report says that brands should use humor to engage with consumers instead of shying away, but will they?
Read More
cailey aubrey 