marketing & culture with cailey
TLDR: Brands that embrace fandom can build strong relationships, enhancing loyalty and consumer engagement through authentic community connections. Think sports teams, McDonald’s “Famous Meals,” and Taylor Swift. As media and culture evolve, so does “fandom” Let’s keep it real, fandom is really just a fancy word for engaged communities or a shared enthusiasm . The…
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Say it ain’t so – Q2 is here. I just wanted to share a few industry articles for small business owners working on summer marketing plans and looking for some real world inspiration. Read on for 5 links to stories that remind you to stay true, think big, and connect better: Owning a small business is…
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The article discusses the complexities of creating successful media plans in today’s fragmented consumer landscape. It outlines 7 crucial questions to ask when developing a plan, including understanding audience motivations, mapping customer journeys, defining measurable goals, leveraging new media technologies, considering outside influences, and crafting impactful messaging. The experts emphasize strategic research and innovative approaches.
Read MoreThis is a repost of an externally owned article [text] that Cailey provided content and input for, in conjunction with other marketing associates, related to ongoing industry happenings. The original article can be found here: https://teamaftermath.com/news/the-loss-of-third-party-cookie-tracking The Situation Third-party cookies have been on a steady decline, especially over the last five years. During that time,…
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If you thought this was my first blog, where have you been the last 20 years? I may not own a house but I was in my prime yapping years during Xanga, so this is, like, my seventh rodeo and much less fueled by….being a pre-teen. I guess you could consider this website my final…
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