Understanding Fandom: The Power of Brand Communities

TLDR: Brands that embrace fandom can build strong relationships, enhancing loyalty and consumer engagement through authentic community connections. Think sports teams, McDonald’s “Famous Meals,” and Taylor Swift. As media and culture evolve, so does “fandom” Let’s keep it real, fandom is really just a fancy word for engaged communities or a shared enthusiasm . The…

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Oh, the Horrors: Watchlist

Happy Spooky Season to all who celebrate! For some, it’s a month, a precursor to Christmas, but to others (raises hand) it’s a year-long holiday. Lifestyle, even.  Either way, movies can be a fun way to celebrate the Halloween season (sans costumes or sugar-guilt) from the comfort of your own home. Bless. And I have…

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