marketing & culture with cailey
TLDR: Brands that embrace fandom can build strong relationships, enhancing loyalty and consumer engagement through authentic community connections. Think sports teams, McDonald’s “Famous Meals,” and Taylor Swift. As media and culture evolve, so does “fandom” Let’s keep it real, fandom is really just a fancy word for engaged communities or a shared enthusiasm . The…
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Say it ain’t so – Q2 is here. I just wanted to share a few industry articles for small business owners working on summer marketing plans and looking for some real world inspiration. Read on for 5 links to stories that remind you to stay true, think big, and connect better: Owning a small business is…
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YOU’RE READING: My thoughts on whatever consumerism is, plus 5 things consumers can do + 3 things brands can do to level out. Is it me or has the idea of maxed out consumerism been gaining ground this year? Initially, I minimize it, thinking it’s my personal experience as someone with vested interests (or degrees,…
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Working in advertising comes with a lot of baggage…. like, the way you always seem to know exactly when those fun, niche, client-specific ‘holidays’ like National Truck Driver Appreciation Week are. For the rest of your life. The body never forgets, huh? Is it the universe or is it cookies/LinkedIn/a lifetime of digital trails…? NTDAW…
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The article discusses the complexities of creating successful media plans in today’s fragmented consumer landscape. It outlines 7 crucial questions to ask when developing a plan, including understanding audience motivations, mapping customer journeys, defining measurable goals, leveraging new media technologies, considering outside influences, and crafting impactful messaging. The experts emphasize strategic research and innovative approaches.
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If you thought this was my first blog, where have you been the last 20 years? I may not own a house but I was in my prime yapping years during Xanga, so this is, like, my seventh rodeo and much less fueled by….being a pre-teen. I guess you could consider this website my final…
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New report says that brands should use humor to engage with consumers instead of shying away, but will they?
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cailey aubrey 