marketing & culture with cailey
The article discusses the complexities of creating successful media plans in today’s fragmented consumer landscape. It outlines 7 crucial questions to ask when developing a plan, including understanding audience motivations, mapping customer journeys, defining measurable goals, leveraging new media technologies, considering outside influences, and crafting impactful messaging. The experts emphasize strategic research and innovative approaches.
Read MoreThis is a repost of an externally owned article [text] that Cailey provided content and input for, in conjunction with other marketing associates, related to ongoing industry happenings. The original article can be found here: https://teamaftermath.com/news/the-loss-of-third-party-cookie-tracking The Situation Third-party cookies have been on a steady decline, especially over the last five years. During that time,…
Read More
If you thought this was my first blog, where have you been the last 20 years? I may not own a house but I was in my prime yapping years during Xanga, so this is, like, my seventh rodeo and much less fueled by….being a pre-teen. I guess you could consider this website my final…
Read More
Georgia O’Keeffe once said, “I have done nothing all summer but wait for myself to be myself again.” After resigning from a job at an ad agency, the author reflects on the lack of community and culture, ultimately choosing to prioritize her well-being and future opportunities. Despite challenges, the summer was filled with personal growth and positive experiences.
Read More
How do players feel as they prep for a summer of sports? Just the rest of us (!!); Under Pressure. Sure, “it’s only the weight of the nation” but adidas reminds us – You Got This. Adidas continues their ‘insight-inspired‘ brand campaign with this futbol/soccer themed film as the world gets ready for the 2024…
Read MoreThe Academy presents the awards, but I (and many others) present opinions. This is my contribution to the various lists of best dressed celebs from the 95th Oscars and this evenings newly champagne carpet.Noted Trends: Sparkles, fitted bodice (voluminous dress), corset/lingerie vibes.Other thoughts: Are we sure Elizabeth Olsen isn’t the third twin??Overall, glamourous / loving…
Read MoreThe day after women in America celebrated Title IX, the SCOTUS ruled to overturn Roe v Wade. Shortly after the ruling, AP releases statements made by Justice Samuel Alito (in the opinion issued), writing that Roe v Wade and Planned Parenthood v Casey (the 1992 decision to re-affirm rights to abortion) were wrong when they…
Read More
New report says that brands should use humor to engage with consumers instead of shying away, but will they?
Read More
Re-posting a 2018 article I wrote on LinkedIn about the importance of leaders leading by example.
Read MoreTLDR; blurb about adhd & too many options. skip to list of Netflix, Hulu, Discovery+ shows at bottom What do you get when you mix Netflix, Hulu, discovery+, cable, and a few shared passwords with an ADHD diagnosis? Long lists like this: Shows You Tried To Watch, Comfort Shows, Unwatched New Seasons of Previously Finished Series, Shows,…
Read More
cailey aubrey 